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Tled was the location of a headquarters for the company. We had come a long way, at considerable risk and expense, and fortunately without disaster. We were now encamped in view of the scene of our future operations, and the exploration


Freakonomics-1 There are few and plenty unanswered questions in my logic of Freakonomics as I will always remain a Economics of Freakonomics aurnobeconomics- 1-Why is India having 40% of population under poverty BPL (World Bank,2010) in Globalization Third Wave(Alvin Toffler) ICE Age ? 2-Why does USA contribute 80 per cent of Global Environmental Pollution ? 3-Why has India first class Cars and Third Class Roads ? 4-Why has China govt.Killings (Tinniamen Square … Read More



This subject has been an enigma to me and I call it freakonomics.
Why does a prostitute earn more than a President of USA?
It is because the services-life cycle(SLC) of a Pamela Bordes is less than that of Bill Clinton.The Tiger Woods case is pertinent that women are as polygamous as men,hedonism,money,property,savings,investment,stock markets speculations,Swiss Bank Accounts tells all.
In India 40 per cent of our GDP is Black Money Economy(Prof.Arun Kumar,JNU,Oxford University Press,2002-The Black Money Economy in India).
Me,Aurnob Roy,Ever since a child of the 1970s,teenager of the1980s,young adult of 1990s,and maturity of the 2000s and beyond I believed in markets,marketing,marketers.
However,due to man’s mistakes in decision making all systems have failed due to strong greed for mankind in hoarding.Have it all and eat it,too, mentality,motivations for private property assimilation,little weightage to public goods,merit goods,taxes to governments because implementing authorities are corrupt can change decisions in your favor if offered some ECONOMICS Viz.MONEY,that’s why, we have 4 billion rich poor and 2 billion rich people.No one knows entrepreneurship as success rate is 10 per cent.Most big Corporations survive and play till 70 years life’s span viz.PARKER,GE,GM,ABB,FORD,COCA COLA,PEPSI,MACDONALD.66 per cent of FORTUNE 500 Companies eclipse every year? Why because as Tom Peters and Bob Waterman mention that only 10 out of 100 companies survive in Business World Globally and give their Case Studies from 43 Companies,in their 1982-Bestseller Management Book-On Research “In Search for Excellence” which in 2010, was popularized in India by Chetan Bhagat,”Five Points Someone” and Amir Khan in IIT,Delhi and IIM-Bangalore shooting,the Film “3-Idiots”.
Economics tells us about Business Cycles of Inflation, Recession, Depression,Uptrend and Downtrend,STAGFLATION, like the Waves Of The Sea, when I stand at the Juhu Beach in Mumbai.
It is said, that to economize, means, to optimize, get the best from your Budget or a Nation’s the Production Possibility Frontier- PPF.If you wanna get more than go for Globalization through Trade and setting Businesses abroad.Like India’s 150 Multinationals.
The greatest failure remains.The distribution system even Karl Marx,Frederich Engels,USSR,Romania,Hungary,Yugoslavia,Czechoslovakia,Cuba,Austria,North Korea could not end the economics of deprivation.The Economics of Hunger.The Economics of Unchoice.
The jobless growth characterized by technological superiority and change management of research and development has given us coalition governments contract jobs,seasonal jobs like the 2010 Commonwealth Games in New Delhi,like the thousands of crores invested on Raj Path like multiple Crossings and Statues of a Chief Minister of U.P,Ms.Mayawati.How many statues of himself did President Clinton,California Governor Arnold Schwarzenegger,President Bush had?
We need job-led growth.
We need Economics of Reason and not Economics of Unreasoning.
In the distribution system in the global arena from Africa to Afghanistan to India to Pakistan we have to focus on Economics Led,Jobs Led,Education in Skills Led Growth with new markets capturing and extend markets from urban to rural and village hinterlands but first Education holds the key.
This can solve terrorism because the unemployed go for terror.There is no freedom of choice……….


Born in the early 1930s Bordi Mashu was a Lucknowite.
She studied English Literature and History at University of Lucknow.
Paul Brunton,Sri Aurobindo,David Cassey to name a few were her favorite authors.
Still, I cant forget the scolding I got from her for killing huge number of catterpillars in early 1970″s in her garden at her Kharagpur ,(Which boasts the longest railway platform in the world),West Bengal, India, Railway Bunglow, which had snakes at the back of the house.
The land of her birth was Lucknow.
The land of her demise was Jaipur.
After 3 years of prolonged caged illness due to heart stroke affecting neurological functions.
LUCKNOW beckons her?
It is the same LUCKNOW in INDIA where I BELONG.
The Literary touch of Ghalib,
Muzaffar Ali,
Mateen Khan,
Wajid Ali Shah,
Sayyed Ali Khan,
Naushad Ali,
Talat Mahmood,
Roshan Abbas,
Sufi Saint Haji Waris Ali Shah,
Sufi Saint Shah Mina Shah,
Sufi Saint Kwaja Khamman Peer,
is here in the land of India,mystics saints,sadhu’s to man in space 1984,Rakesh Sharma,to satellittes,Aryabhatta,to donkey,horse,cycle,rickshaw,tempo,TATA MOTORS Chota Haathi,NANO,BMW,Maruti 800 twenty years old to Maruti SX4
all moving jestling fighting each other
on one highway depicts our environment,
our people,
our Indian culture,
Our Indian Business,
With more than 150 Indian MNC’s,today(2010).
Aunty’s childhood name was Lilly/Khuku
to so many others which I yet do not know.
As I understand from the words of my DIDU,Smt.Nonibala Banerji,my late maternal grandmother,a brand ambassadress of AFGHAN SNOW CREAM and Cantheridine hair oil from Calcutta now Kolkata.
Aunty viz Bordi Mashu was the first child born to her in the family later to be followed by three others,she was so full of dreams,angelic beauty,sensitive and ignited enthusiasm.
She completed her education from Lucknow University with specialisation in English Literature.
Out of so many aspects in her life, I am here, to dwell, on just two issues.
1-Her Spiritual Dimension
2-Her Love for Nature and disadvantaged Human beings.
She was a devout of Sri Shidi Sai Baba of Nasik Maharashtra and was a devotee of SRI SATYA SAI BABA of Puttaparthi near Hyderabad Andhra Pradesh in India from whom she has had her DEEKSHA.In both the potraraits of both the avatars, I have seen in reality, Honey,Vibhuti-Ashes, from the Holy, falling on the woodenframed potraits of SHIRDI SAI BABA and SATYA SAI BABA.
She used to pray early in the morning in her tapsya from 3 a.m to 6 a.m.
She loved her team of Cats,Jojo,her own dog and within her she had a deep love for survival of animals,plants,and human beings.Plants to her was life personified.Bignonia Venestra,Bogonvalia,roses,were the love flowers which were so very close to her.
So was Chrysanthemum,Gladiolus,Poppies,Lillies and come what may I really treasure those moments when food was secondary put passion for plants,books,spiritualism was primary.
In my last meeting with her,in June 1 2005, I had told her, we will meet again and we will and I am waiting, probably, in next life.I strongly believe in regression therapy,life after death,reiki and our core values,ethics,duties and deeds.

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