CROSS CULTURE MANAGEMENT IN GLOBALIZED WORLD ECONOMY

WHAT DO WE UNDERSTAND BY CROSS CULTURAL MANAGEMENT IN BUSINESS? LONG BACK THE KIRLOSKAR FAMILY TOLD ME THAT TO DO BUSINESS IN UKRAINE’S CAPITAL KEIV YOU HAVE TO SOCIALISE ,STAY LATE IN THE NIGHT,TAKE VODKA ETC.WHY IS IT THAT IN 1976 WHEN THE ENGLAND TEAM CAME TO INDIA WE WERE NT HAVING THE BISLERI MINERAL WATER OF RAMESH CHAUHAN OF PARLE,NIETHER DID WE HAVE AQUAFINA FROM COCA COLA OR FINLEY FROM PEPSI NOR WERE WE HAVING YES BRAND OF MINERAL WATER.SO TONY GRIEG,ALLAN KNOTT,BOB WILLIS,DENISS AMIS,MIKE BREARLY ETC DEPENDED ON WATER BOTTLED VIZ MINERAL WATER THEY HAD BOUGHT FROM LONDON.LET US LOOK AT TODAY’S GLOBALIZED INDIA WHERE WE GO ON IMITATING THE WEST IN EVERY WAY WHETHER ITS CLOTHES OR MINERAL WATER OR BRAND OR RETAIL OR CREDIT CARD PLASTIC MONEY WHICH RUINS YOU UNLESS PRUDENTLY MANAGED.WE MUST TAKE THE BET FROM THE WEST AND DELETE WHAT IS THE WORST SOCIAL NORMS VALUES OF THEIR CULTURE.HOWEVER,WHAT HAPPENS IS JUST THE OPPOSITE WE ADOPT THE WORST AND DELETE THE BEST LIKE HARD WORK,PRODUCTIVITY,ADOPTION OF JAPANESE,GERMAN,SIX SIGMA,BENCHMARKING,TQM,BUSINESS BEHAVIOURS.

THE JAPANESE SUSPECT THE BUSINESS CONTRACT VERY MUCH.ALTOUGH THEY WILL BOW BEFORE YOU TOO MUCH TO PRESENT THEIR BUSINESS CARDS TO YOU.THAT IS THEIR CUSTOMARY COURTSEY.THERE DECISION MAKING IS TOO SLOW BUT THEY RELY ON BOTTOMS UP APPROACH,KAIZEN-CONTINUOUS LEARNING,KANBAN-IMPROVEMENT AND ABOVE ALL THEY BELIEVE IN TOTAL QUALITY MANAGEMENT-TQM OR TOTAL QUALITY MOVEMENT.

THE CHINESE MAKE QUICK DECISIONS.THEY ALSO HAVE A SUSPECTIVE FEELING BUT THEY BEING CONVINCED ENCOURAGE MORE FOREIGN DIRECT INVETMENT-FDI.AS A CULTURE CHINESE ARE LOW COST HIGHLY EFFICIENT WORKERS WHICH HAS SET THE WAY FOR BRICS-BRAZIL,RUSSIA,INDIA,CHINA AND SOUTH AFRICA GOLDMAN SACHS REPORT-2005 MODEL OF EMERGING MARKET ECONOMIES AS THE KENNICHI OHAMAE BASED TRIAD POWER ECONOMIES ARE GETTING MARKET SATURATION VIZ.NORTH AMERICA,WESTERN EUROPE AND JAPAN.

CROSS CULTURE BUSINESS SEEKS DIFFERENT BUSINESS BEHAVIOR BY DIFFERENT SOCIETY OF BUSINESS WHETHER THEY ARE USA,RUSSIA,INDIA,BANGLADESH,INDONESIA,HOLLAND ETC.LOOK AT THE RUSSIANS THE ARE GREAT NEGOTIATORS.GET IT OR LEAVE IN IS THERE STRATEGY TO NEGOTIATE.THE RECENT AQUISITION OF CORUS STEELFROM UK BY TATA STEEL AND MITTAL STEEL AQUIRING ARCELOR FROM LUXEMBERG WHILE OTHER MAJOR BIDDERS WHERE THE BIDDERS CALLS FOR AN EVEN INDEPTH ANALYSIS OF CROSS CULTURE MANAGEMENT.

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