PREFACE OF MY BUSINESS POLICY AND STRATEGIC MGT.TEXT & CASES-AURNOB ROY-VRINDA PUBL.N.DELHI-INDIA.MBA TEXT BOOK

PREFACE

 

We are living in an era of jobless growth. The World Economy is a Networked Global Village. The PSP-People-Service-Profit Model holds supreme.

Putting the people first, bias towards action ,together everyone achieves more (TEAM), putting the customer first and direct action towards effectiveness (DATE) are the current managerial paradigms.

However, we are witnessing huge unemployment, technology and capital led growth and not labour led, people centric economic growth.

Germany is facing unemployment, so is USA and Western European Economies as Low Cost Jobs are going towards China, Chezch Republic, Slovakia, Russia, Ukraine, Brazil, India , South Africa etc.

Currently, in the Third Wave Liberalisation, Privatization and Globalization (LPG) based World Economy; the US Economy is going through a slowdown. This may well have its impact on India, which is predicted to be the World’s No.2 Economy by 2050 after China , the World’s No.1 Economy by 2050 , as per Goldman Sachs Annual Report-2007.

Based on this perspective in the 21st century World Economic Order (WEO) , this book of mine, “Business Policy and Strategic Management-Text and Cases-Aurnob Roy” lucidly explains the theoretical concepts of Strategy and builds upon its Models with practical updated Case Studies.

I have tried my best to include traditional business wisdom along with the modern applied business practices as practiced by the Top Management Hierarchy, in the International Corporate World of World Class Corporations (WCC).

From Corporate level to Business level to Functional level, the Business Strategies, are dealt with, keeping the practical business world orientation in cases, caselets and corporate applications as a form of simulated learning orientation in Strategic Management.

The integration of the functional areas of Management by Strategy viz. Human Resource Management (HRM), Production and Operations Management, Marketing Management, Financial Management and Management of Information Systems (MIS) are dealt with, in a proactive inter-disciplinary manner.

Significantly, it covers the entire updated syllabus of BPSM/Strategic Management, compulsory course materials, as covered in the premier Business School’s in India and abroad viz. Indian Institute of Management (IIM’s), MBA Programmes offered by the Indian and Foreign Universities viz. The Ivy League-Harvard, Dartsmouth, Yale, MIT-Pennsylvania University, USA etc. , Uttar Pradesh Technical University (UPTU) ,Lucknow ,FMS ,Delhi University, Amity Business School ,Amity University U.P and Rajasthan , campuses at NOIDA , Jaipur , Manesar and Lucknow , LUMBA-Lucknow University’s Department of Business Administration , Self Financing Management Programmes (SFC’s) of the Lucknow University, Institute of Management Sciences (IMS) ,Lucknow University as well as the BBA and BBM under-graduate managerial courses in India and abroad.

I take the full responsibility and not the publisher of this textbook for any inadvertent error or any other errors , which may have crept in and shall be entirely grateful to the reader’s feedback and innovative new ideas , which could be further included , to upgrade this book. Every Strategic Management expert, reader, learner, academician and synergic management intern is encouraged to contact me at aurnob2001@gmail.com, aurnob.roy.education.foundation@gmail.com.

Tel- 09838682445 (M) and 0522-4048288 ®.

 

Prof.Aurnob Roy 31st January2008

Lucknow

 

 

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