AURNOB SIR GUIDELINES ON EXAMS AND BPSM

STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT- MY PASSION

Igor Ansoff was the Father of Strategic Management. He was a Russian but American immigrant to USA. In the 1950s the Harvard Business School HBS put in Strategy as a subject which integrates all the functional areas of management viz.

HRM + Financial Mgt. +Marketing Mgt. +Information Technology + International Business + Retail

Management as a matter of fact Management is an integration of 3000 subjects or disciplines it is inter-disciplinary in nature.

Modern Strategy Guru Is Michael Porter from Harvard Business School. He wrote the path breaking book Competitive Strategy in 1980, Competitive Advantages of Nations in 1990, gave the theories or Models of

1-Generic Strategies Model-M.Porter-as under-

a- Focus-be good, economical, efficient and effective at one thing only. Develop a niche. Then diversify.

b- Differentiation-Have different variants of the core product. For Maruti-Suzuki cars, Model-M-800 is the core products, rest of 15 other models, are its extensions and differentiations, over the core product.

c- Overall Low Cost Leadership-From Niche Marketing to Mass Marketing. Dominate the markets globally with your product or service.

2-Competitive Advantage of Nations-CAN-Model-Micheal Porter.

a- Natural Resources- Land Labor Capital(K) & Entrepreneurship

b- Networking/Clusters/Hubs-

i)-I.T Hub=Silicon Valley, near Los Angeles, Palo Alto, California-with Micro Soft, Oracle, Dell, IBM, Infosys etc clustered. Bangalore & Hyderabad/ Cyberabad in India.

ii)-Cars Hub- Detroit, Michigan, USA-Hub of General Motors, Ford Motors, Toyota, Nissan, Honda, Mitsubishi etc.

iii)-Car Parts Hub/Medium and small scale auto ancillaries Industry Hub- Pune, India- Bharat Forge.

iv)-Woolen Industry Hub-New Zealand and Australia.

c- Technology-the cutting edge dimension. The application of science to welfare of mankind/humankind.

d- Research and Development.

3- 5-I’s of Globalization Model-M.Porter-as under-

1-Individual Consumer viz Marketing,

2-Investment-FDI (Long Term Investment by Firms in Countries viz.Honda in India, Pepsi & Coca Cola) +FII (Hot Money)

3-International Trade/International Business

4-Industry-China is the Manufacturing Capital of the World

5-I.T.-India is the I.T Capital of the World-A SOFT POWER COUNTRY.

The 5 Ps of Strategy -Mintzberg.

Prof Henry Mintzberg, Macgill University,Canada-as under-

1-Plan-Vision for the Future.

2-Ploy-Tactics-Short term plans-Operational Strategies.

3-Pattern-Consistency-Repeatedly being No.1 or No2 in the Industry you are in!

4-Positioning-Be the No.1 in the market niche or mass segment you are in.

5-Perspective-We Feeling, Teamwork, Shared Values.

Definition of Team-

T=Together

E=Everyone

A=Achieves

M=More

The Five Forces Model by Micheal Porter-

2- Threats from New Products Services

4-Bargaining Power

5-Bargaining Power of CONSUMERS

Of Suppliers/Producers

1- Rivalry among Competing FIRMS

3- Threats From Substitutes

Products & Services

Diagrammatic Framework of 5-Forces Model-Porter. As under-

1-Rivalry among existing firms.

2-Bargaining power of the Suppliers/Producer.

3-Bargaining power of the Consumers/Buyers.

4-Threats from NPD-New Products/Services Development.

5-Threats from Substitutes Products/Services.

Value Chain Analysis

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TO WRITE THE BEST ANSWER IN MBA EXAMS

“<!–[if gte vml 1]> <![endif]–><!–[if gte vml 1]> <![endif]–>MBA EXAMS WRITING FOR A WIN” SCANNED FROM THE EYES OF, PROF AURNOB ROY, ECONOMIST & SENIOR FACULTY MEMBER-INTERNATIONAL BUSINESS, AMITY BUSINESS SCHOOL, AMITY UNIVERSITY U.P.,LUCKNOW CAMPUS.

TO ALL MY MGT. INDIAN INTERNS-BORN TO WIN AURNOB ROY

I BELEIVE THAT THIS COUNTRY,IN THE COMMENCEMENT OF THE 21ST CENTURY, FACES AN HUGE RURAL CUM URBAN MOTIVATIONAL,CREATIVE AND PERSONALITY BUILDING, TECHNICAL, EDUCATIONAL INSPIRATIONAL & ATTITUDINAL GAP.WHEN, I AM REFERING TO IT, AM LEAVING, ASIDE, THE SIX IIM’S, IIT’S,ISI’S AND 50-OTHERS,A+GRADE INSTITUTIONS AMONG THE RANKS OF AMITY B-SCHOOL,NOIDA,LUCKNOW,MANESAR &JAIPUR ,SP JAIN,MUMBAI,NARSEE MONJEE INSTITUTE OF MANAGEMENT AND COMMERCE UNIVERSITY, NIRMA UNIVERSITY, AHMEDABAD, SYMBOISIS UNIVERSITY,PUNE, KIRLOSKAR INSTITUTE OF MGT.BANGALORE, JAIPURIA INSTITUTE OF MGT.,LUCKNOW,NOIDA,GHZIABAD,MDI-GURGAON,IMT GHAZIABAD,ITM,GURGAON ETC. IN THE CREME DE LA CREME POSITION MGT.EDUCATION INSTITUTIONS,WHICH ARE REQUIRED TO BRIDGE THE

1-MANAGERIAL GAP, 2-TECHNOLOGICAL GAP.3-INVESTMENT GAP, 4-SAVINGS GAP, 5-INTERNATIONAL TRADE GAP.AND 6-MOTIVATIONAL/ATTITUDE TO DEVELOPMENT GAP.

I BELONG TO THE UNIQUE TECHNICAL EDUCATIONAL INSTITUTION OF AMITY “WHICH NURTURES TALENT” FOR THE YOUNGSTERS WITH A DESIRE OF “BORN TO WIN”MANTRA OF MANAGEMENT INTERNSHIPS TWO YEARS FULL TIME COURSE VIZ.MBA MARKETING.MBA-FINANCE,MBA-IINTERNATIONAL BUSINESS,MBA-OPERATIONS,MBA-HUMAN RESOURCE MGT.FURTHERMORE,I STRONGLY BELIEVE, IN “CORE COMPETANCY”(GARY HAMEL & CK PRAHLAD 1990) THAT A YOUNG HR CAN ONLY SPECIALIZE, IN ONE, DISCIPLINE AREA AS EXPRESSED ABOVE AND NOT TWO AREAS AS IS DONE TODAY, IN EVEN THE IIM’S, WHICH IS” THE DON OF MGT.EDUCATION ROLE MODEL” AND ENTIRE INDIA REPLICATES, AS IF CREATIVITY BEGINS AND ENDS THERE AND THERE IS NO CREATIVITY IN A SMALL TOWN,MOUFFOSIL AREA,KASBA OR VILLAGE.WHEN, FORMER CEO OF P&G,EDUCATED AT OXFORD, IN PHILOSOPHY AND SELLING “VICKS” MADE BY HINDUSTAN AND RICHARDSON LTD IN DELHI REGION, THAT AFTER, “MANMOHANOMICS OF THE ECONOMICS OF WORLD BANK,IMF AND WTO,” THAT WAS FORCED ON US DUE TO THE “DEBT TRAP”LIKE SITUATION, AS FOR REPAYING INDIA’S INTEREST RATES, ON PAST LOANS, WE HAD TO TAKE FURTHER LOANS, THIS WAS THE HOBSON’S CHOICE/THE CATCH-22 SITUATION.THIS MADE KNOWLEDGE OF ENGLISH MANDATORY-SPEAKING-WRITING-UNDERSTANDING-READING-4 COMPONENTS OF BUSINESS COMMUNICATION NOT WITH ENGLISH LANGUAGE-VICTORIAN,SHAKESPEAREAN OR ORWELLIAN PERSPECTIVE BUT WITH A BUSINESS ORIENTATION OF ECONOMIC TIMES LUCKNOW,ECONOMIST,LODON,HARVARD BUSINESS REVIEW USA.I ALSO BELIEVE THAT IN VILLAGES, LIKE, BARTOLLI, NEAR MEERUT,UP MORE STUDENTS STUDY IN RS.50/-PER MONTH, ENGLISH MEDIUM SCHOOLS, THAN IN RE.1.00/-PER MONTH FEE, HINDI MEDIUM SCHOOLS.

AS WE ARE AWARE, PLACEMENTS IN CORPORATE WORLD IS OUR NO.1 AGENDA. BUT TO SERVE THE INDUSTRY OF INDIA, WE MUST BE WELL READ, IN WORLD CLASS BOOKS.A LOOK AT OUR INTERNET PORTALS ,WILL TELL US, HOW MUCH GLOBALIZATION THIS POST- 1991ECONOMIC REFORMS IN TRADE,INDUSTRY,INFRASTRUCTURE,FINANCIAL-BANKING AND INSURANCE,FISCAL-DIRECT AND INDIRECT TAXES I CALL IT THE FFIIT MODEL-FISCAL FINANCIAL INDUSTRIAL AND INFRASTRUCTURAL MODEL OUR NATION IS REBUILT.THESE PORTALS OF INTERNET- REDIFF, IN WHICH, YOU ARE READING, MY WRITE UP, IS FROM USA,GOOGLE,YAHOO,HOTMAIL,INBOX,DIINOETC ARE ALL OWNED BY USA.HOWEVER,INDIA HAS EXCELLED WITH SIFY ONLINE,AIRTEL BROADBAND,RELIANCE BROADBAND,BSNL BROADBAND.THE UNFINISHED AGENDA IS ON.BY 2025, THE MCKINSEY GLOBAL REPORT ,SAYS, THAT IT WILL HAVE NO.5 CONSUMER MKT.IN THE WORLD.BY 2050, INDIA WILL BE THE 2ND LARGEST ECONOMY OF THE WORLD AS PER THE BRIC REPORT 2007 OF GOLDMAN SACHS INTERNATIONAL BANKERS FOR INVESTMENTS.ALREADY, AS PER THE PPP- “PURCHASING POWER PARITY” STANDARDS INDIA IS THE 4TH LARGEST ECONOMY OF THE WORLD, AFTER, USA,JAPAN AND CHINA.IT IS A “RIT” ECONOMY ,MEANING THEREBY, THE AREAS OF RETAIL,INSURANCE & TELECOMMUNICATIONS, ARE OUR AREAS OF EMPLOYABILTY & GROWTH.AS PER MY CALCULATIONS AND EXTRAPOLATIONS – 2 PER CENT POPULATION GROWTH, WE ARE HAVING JUST 0.8 PER CENT EMPLOYMENT GROWTH IN INDIA.ITS THE SCENARIO OF “JOBLESS GROWTH” & “STAGFLATION” ON ONE SIDE AND WONDERFUL, PINK, GREEN VALLEY OF FLOWERS AND PASTURES OF CREATIVITY, MNC’S INVADING THE INDIAN MARKET AND THE CHINESE ALREADY MAKING A BIG DENT TO OUR SMALL SCALE INDUSTRY,FESTIVAL LIGHTS IN DIWALI AND SPRINKLERS COLORS IN HOLI FESTIVAL,ELECTRONICS INDUSTRY IN LOW COST TV,LAMP,TRANSISTER-RADIO,DVD,VCD,CELLS OF ALL SIZES, TOY INDUSTRY, WORTH RS 350 CRORE.IT WAS DUE TO THE FACT THAT IN 1995, WTO ARRIVED WITH INDIA, AS A MEMBER AND BY 2002,3,500 ITEMS OF DAILY USE WHICH WERE EARLIER UNDER LICENSE WERE DE-LICENSED AND OUR PRIORITIES ARE MISPLACED. INDIA HAS A RS.90, 000 CRORE MEDICAL DRUGS INDUSTRY, A RS 30,000 CRORE, SUGAR INDUSTRY, A RS. 18,000 CRORE, BEEDI INDUSTRY, A POTENTIAL OF $5 BILLION OF MASS GOODS, IN RETAIL INDUSTRY, AS WAL MART, FOUNDED IN 1970, SAM WALTON.IT IS BELIEVED THE PRICES, WILL ,ALL COME DOWN BY 25% IN INDIA.BUT WHAT ABOUT THE UNEMPLOYMENT OF KIRANA STORES?AND WHAT ABOUT JUST RS 150 CRORE CONDOM INDUSTRY WHEN POPULATION CONTROL IS OUR NO.1 PRIORITY?WE MUST PROIRITIZE OUR PRIORITIES?DO WE KNOW, EXACTLY, WHAT ARE INDIA’S PRIOITIES?IS IT THE MOBILE PHONE ,THE BULLOCK CART,THE HERO HONDA SPELENDOR MOTOR CYCLE OR TOYOTA INNOVA OR 12-BAND, CHINESE, KCHIBO IC-BASED TRANSISTOR,SOLD ON A WOODEN SHOP-CART,THE AMERICAN FRIENDS OF MINE MCNAMARA AND SAMUELSON WILL SAY. OR THE I.T. REVOLUTION?WE MUST HAVE GOOD, GROOMED, SMART,FAST WALKING,WELL-DRESSED,STRIKING PERSONALITY MGT.INTERNS FOR THE WORLD MARKETS, WITH HEALTHY DIET, GOING TO HEALTH CLUBS, DOING YOGA ,BEFORE THE WORK STARTS, AS COMPANY PRACTICE,IBM-HAS TM TRANSADENTAL MEDITATION OR IF NOT, INDIVIDUAL PRACTICE FOR EVERY YOUNG MGT.INTERNS.THEN COMES THE TRAINING OF INTERVIEWS AND GROUP DISCUSSIONS.MY EXPERIENCE, AS A 12 YEARS IN FACULTY, HAS BEEN AN ORDINARY INTERN, QUALIFIES THE GROUP DISCUSSION AND INTERVIEW IN BETWEEN 1-10 ATTEMPTS IN ABOUT 60-70 COMPANIES WHICH COME TO CAMPUS,EACH YEAR.YES, MY TACTICS IS SAME AS IN CRICKET COACHING.CONSTANT TALKING,CONSTANT PRODING PUSHING BUILDING ON VARIOUS PROBABLE QUESTIONS AND WE SUCCEED.A FEW NAMES, WITH WHOM, I HAVE WORKED WITH,AS A CORPORATE ENTRY SKILL BUILDING COACH ARE PRESENTLY WORKING ALL OVER INDIA VIZ.PRAMOD GUPTA WITH STANDARD CHARTERED BANK,LUCKNOW,NISHEETH BHADAURIA WITH ICICI PRUDENTIAL-MUMBAI,DEVIKA MEHROTRA IN TATA-AIG INSURANCS,PALLUVI MEHROTRA IN ABN-AMRO BANK,ABHISHEK SEN TERRITORY SALES MANAGER,ICICI LOMBARDI,BANGALORE,SAIBAL BANDOPADHYA TSM,JAGUAR, SANITARYWARE,KOLKATA,JALAJ JEEVAN PATHAK,CEO,LEE-HESH CORP.INC.NOW, TSM ,AIR TEL,I HAVE MYSELF THE WORK EXPERIENCE WITH BBC,DISCOVERY CHANNEL,BUSINESS AND ECONOMY=JAIN TV JAIPURIA INSTITUTE OF MANAGEMEMENT,LUCKNOW. UNIVERSITY MBA-MARKETING ECONOMICS PROGRAMME,AND NOW WITH AMITY BUSINESS SCHOOL.THE PREPARATION FOR ORAL GD & interviews MUST BE-
1-EDGAR LEWIS- EFFECTIVE INTERVIEWS,MCMILLAN PUBLICATION.
2-ASHA KAUL-EFFECTIVE INTERVIEWS.
3-DALE CARNEGIE-HOW TO WIN FRIENDS AND INFLUENCE PEOPLE.
4-STEVEN COVEY-SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE.
5-STEVEN COVEY-PRINCIPLE CENTERED LEADERSHIP.
6-STEPHEN COVEY-THE EIGHTH HABIT.
7-ROBIN SHARMA-FROM GOOD TO GREATNESS.
8-WHO MOVED MY CHEESE-SAMUEL JHONSON
THE TIPS ARE-
1-READ THE TIMES OF INDIA, DAILY.ESPECIALLY, ON SUNDAYS, THE Q&A COLUMN, SWAMINOMICS, THE DEBATE.
2-FIRST, SAY WHAT YOU ARE GOING TO SAY. THEN SAY IT. AND THEN, CONCLUDE IT.BE CLEAR, PIN POINTED, MORE POINTS IN LESS TIME, JUST DAZZLE THEM WITH YOUR BRILLIANT, INNOVATIVE IDEAS.
3-CREATE IN PURSUIT OF WOW EFFECT VIZ.WONDER OF WORDS, IN THE FIRST 30 SECONDS MATTERS A LOT, AS FIRST IMPRESSION, And IS THE LAST IMPRESSION.
4-READ REGULARLY THE BUSINESS MAGAZINES-BUSINESS INDIA, BUSINESS WORLD, BUSINESS TODAY, FRANCHISE, RETAILING, 4P’S, B&E,PITCH,ECONOMIC AND POLITICAL WEEKLY,HBR,SMR,CMR,CASE FOLIO-ICFAI,MARKETING MASTER MIND=ICFAI HYDERABAD,INDIAN MANAGEMENT-AIIMA,SPECIAL ECONOMICS,MARKETING,FINANCE RELATED ISSUES OF INDIA TODAY ,OUTLOOK,WEEK,BUSINESS OUTLOOK,INDIA TODAY MONEY,OUTLOOK MONEY, ETC.
5-BUSINESS NEWSPAPERS ON INTERNET OR AS PAPER,HERE I WILL PREFER PAPER, THE ACTUAL ONE, WHICH IS NOT VIRTUAL, WHICH YOU CAN READ AND FEEL, NOT ONLY BY YOUR INTELLECT, BUT ALSO BY YOUR HANDS.THE PAPERS, ARE ECONOMIC TIMES,BUSINESS STANDARD,BUSINESS LINE,FINANCIAL TIMES LONDON,FINANCIAL EXPRESS,NEW DELHI INDIA
AFTER THE INPUT BECOMES STRONG WE START OUR DRILL OF CHALK WALK AND TALK IN WHICH WE CLOSE THE ROOM AND DABBLE ON OUR IDEAS ON THE TOPIC GIVEN A DAY IN ADVANCE.MOTIVATION OF THE LEARNERS IS KEY TO SUCCESS THEY ARE NOT THERE FOR A CRICKET COMMENTARY OR TAMASHA BUT A ROLE PLAY OF INTERVIEW AND GD TO WIN. PRACTICE HARD HAVE A COACH LIKE ME OR HAVE A FRIEND AS A COACH, JUST DO IT.YOU WILL WIN.INSHAH ALLAH YA ALLAH YA WARIS ALI SHAH DEWA.BARABNKI U.P BLESSINGS TO EACH ONE!

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